Chapter 1427: Let Them Give Us Money!
Racing-based games were games. Their connection to reality was relatively weak. The difference in driving experience between the two was huge. It could even be said to be completely different rules.
What’s more, many racing games had modification systems that could modify cars according to their own preferences. After modification, the car’s various values would be maxed out, and the difference between the cars would be even smaller.
He could not blame those racing games. After all, the ultimate goal of all racing games was to let players pursue the fastest maximum speed. Very few games like ‘Safe and Civilized Driving’ limited the speed of the game to exactly the same as in reality, and did not allow players to collide with the car at will.
This was a fundamental difference in gameplay, not a matter of design standards or production standards.
However, this would indeed make players feel completely different when playing.
Generally speaking, when players played ‘Safe and Civilized Driving’, their perception of a certain type of car driving and safety would be far higher than other racing games. It would also be slightly higher than other simulated driving games.
He had no choice. He had been forced by the strict game mechanisms.
This feeling was not entirely from the game engine and game rules of Safe and Civilized Driving. A large part of the reason was psychological.
Since gamers would experience a driving experience that was more similar to reality in ‘Safe and Civilized Driving’, their willingness to pay attention to the safety, control, and discussion of various car types would naturally be much higher than other games.
Coupled with the huge popularity caused by ‘Safe and Civilized Driving’ on the internet, the attention of the domestically-produced cars increased unprecedentedly because of the linkage with IIAS and the collision with the Passat.
In fact, the domestic manufacturing industry had developed rapidly.
There might be a gap between technology accumulation, technical heritage, and some high precision technology compared to first-tier foreign brands, but “domestically-produced” was no longer synonymous with the previous “rough production”.
He had to take the gap seriously, but there was no need to belittle himself.
What’s more, how could he explain the phenomenon of compatibility reduction in cars in China time and time again?
Were domestic companies that collaborated with foreign companies all dirty?
Of course not.
At the end of the day, these things were decided by foreign companies. It was because foreign companies did not respect domestic consumers. They saw domestic consumers as second-class people and leeks. They did not serve God in the way that they should. Instead, they felt a magical sense of arrogance and superiority.
This was a historical problem. In the past, the domestic industry was not developed. In addition, unscrupulous companies that cheated subsidies and did not value quality had ruined their reputation. Thus, domestic consumers had the inertial thinking that “foreign products are of good quality, advanced, and high class”.
He could only say that this was a historical problem. It should be reversed, but it could not be done overnight.
He needed batch after batch of grounded companies and high-quality products to reverse this inertial thinking.
That was how the cell phone industry was like. From foreign brands to the rise of domestic brands, they experienced this process.
Even if domestic cell phone brands were competing intensely in the internal market and fighting happily among themselves, one had to admit that the domestic cell phone industry was already comparable to first-rate foreign brands. In the foreseeable future, domestic brands would continue to improve until they completely surpassed them.
The domestic car manufacturing industry would also experience such an inevitable process. The arrival of the new energy era would definitely accelerate this process, so that some outstanding car companies in the country would be able to overtake them.
Now, the biggest problem that troubled outstanding car companies was reputation, publicity, and trust!
Cars were different from cell phones after all. They were not small things that cost a few thousand yuan. There were easily two to three hundred thousand of them. What’s more, they were directly related to one’s life and safety.
Many people would buy a cool new product out of curiosity for a cell phone that cost a few thousand yuan. As long as it did not explode, was weaker in performance, and had a poor system, it would not be a big problem. They would only curse it online.
However, very few people would buy a car worth three to four hundred thousand yuan out of curiosity.
The poor would definitely choose carefully while the rich would buy famous luxury cars to play with.
If domestically-produced cars wanted to attract customers, they could only take the path of low prices.
At that time, the biggest problem for domestically-produced car companies that were more confident in their own products would be how to prove to consumers that their products were alright and trustworthy.
Publicize by himself?
Someone might say that marketing was of low quality and that money was used to advertise. That would be bragging and not be believed.
Get someone else to evaluate it?
There were people who said that you gave money to the reviewers. It was not reliable.
All consumers’ recognition of the brand required a long time to accumulate. It was impossible to establish it in a short six months or a year.
It would be even worse if this car company happened to cause negative effects a few times previously.
It was one way to find IIS for a collision test, but not many people would pay attention to it apart from car enthusiasts. On the other hand, the collision test could only prove safety. Nothing else could prove it.
That would not meet the marketing requirements at all.
Therefore, the best way for these car companies was to find brands that consumers trusted to cooperate!
This was equivalent to using these outstanding brands to memorize their own quality. Consumers trusted a certain brand and would naturally have a good impression of the car model that they were working with. They would not support it brainlessly, but they would at least be interested in it. It would be enough if they wanted to understand and test the car.
He had to take the first step in breaking the ice. The rest would be easier.
Therefore, it was not strange for these car companies to want to work with Tengda.
On one hand, Tengda was currently the brand that domestic players and consumers trusted the most. It could even be said to be one of the best.
In the Sloth Apartments project, Tengda had worked with various furniture manufacturers to establish a supervision and inspection mechanism. It had already proven that Tengda’s cooperation and linkage with other companies were responsible and trustworthy.
On the other hand, Tengda had achieved success across many fields. Many people were even more convinced of Tengda. There was no problem of ‘forcefully crossing over’.
On the other hand, Safe and Civilized Driving had a unique advantage. It provided players with a relatively simple but infinitely low cost test drive platform.
It was certain that games were different from reality. Cars that were easy to drive in the game might not be so easy to drive in reality. There were also no elements like comfort, internal decor, and so on in the game.
However, cars that were not easy to drive in the game would probably not be easy to drive in reality…
If players drove a car in the game too much, they would naturally have a good impression of it. Perhaps they would consider it more when they bought a car in reality.
He did not have to worry about the game causing too much misleading. In any case, before consumers decided to buy a car, they would definitely go back to the physical store to try it out.
“Think about it more” was the effect that these car companies spent a lot of effort and money to achieve.
All in all, many car companies realized that as long as the quality was high, wouldn’t it be good to cooperate with Safe and Civilized Driving? This was a win-win situation!
Thus, many car companies that had been rejected previously because of the severe car losses in the game threw new olive branches. Some car companies that Ye Zhizhou had not looked for before also expressed their desire to cooperate.
Pei Qian was stunned.
What should he do?
He had not intended for ‘Safe and Civilized Driving’ to have many real car brands authorizing it. That was because everyone knew that the more real car brands authorizing a racing game, the more popular the game would be!
The license fee could be spent but what was that compared to the income of the game? He could earn it back very quickly.
No way, I cannot accept this!
If there were more and more real-life brands in Safe and Civilized Driving, and the game became more and more popular, it would definitely make more money!
Pei Qian’s expression was serious. “If you don’t want the authorization, you don’t have it. If you want the authorization, you can do it? How can there be such a good thing!”
“We’ve changed the rules! Not only are we not giving a single cent for authorization, but we also want the car companies to pay our platform instead!”
“We’ll collect them according to the license fee we discussed previously, but we won’t give it to them. They’ll give it to us.”
“On top of that, the car manufacturers will also give us a model car to complete the collision test, structure dismantling, and research. What if we don’t hit the IIS accurately in the future? What if the data is not rich enough?”
“What’s more, we have to fork out more money to buy a car from the market for testing to prevent them from sending us fake models.”
“On top of that, we refuse to accept any suggestions or interference. If car companies are not satisfied with the performance and safety of the cars in the game, they can hold it in! If they are not satisfied, we will not refund their money!”
“If they can accept all of our conditions, that’s fine. If they don’t, we’ll leave.”
Pei Qian was very determined.
He was thinking that with such harsh conditions, no more idiotic car companies could come and ask for cooperation, right?
In fact, he had said so much to dissuade these car companies tactfully: You just have to sell your cars to make money. Don’t keep thinking about me.
I’m already in a mess, and you’re still here to cause trouble for me. Is that appropriate? That’s not appropriate.
It would be better for both of us to live our own lives.
Ye Zhizhou was stunned. “Ah, this…”
Indeed, Tengda had been rejected by the other party when they were discussing the authorization previously. However, now that the other party had taken the initiative to approach them, Tengda had refused to accept it and even wanted money. No matter how he looked at it, it was a little like a child throwing a tantrum…
What’s more, this was no longer a simple increase in price. They had even made some unreasonable requests in the outside world.
As an employee of Tengda, Ye Zhizhou naturally trusted his own company and Boss Pei unconditionally. However, it was hard to say what the other companies would think about this.
He was too embarrassed to say it directly. Boss Pei’s statement was simply too much!
However, as a person-in-charge of Tengda, he quickly began to correct his own views.
“Boss Pei is definitely not an emotional person, nor is he someone who only cares about the immediate benefits and does not care about the long-term benefits.”
“In other words, Boss Pei’s request must have a deeper meaning. I have to study it carefully to reach a conclusion…”
Ye Zhizhou did not understand the deeper meaning immediately, but he nodded immediately. “Alright, Boss Pei. Let’s do that.”
Pei Qian nodded. He was very satisfied with the obedient and execution of the people in charge of Tengda.
“Alright, that’s all for now.”
Pei Qian found the warehouse boring.
He had traveled such a long way only to see the safe and civilized driving simulator selling like hotcakes?
Bad luck!
Pei Qian gave Ye Zhizhou a few more instructions before turning to leave..