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Chapter 143: Chapter 126 Propaganda Campaign
Mid-August.
After the wrap-up party for Hua Qiangu ended, the whole Tengying Entertainment started to get busy.
The main reason was, the boss had really paid out this time.
Apart from the online marketing department, headed by Jiang Yilei, frantically editing highlights and various clips,
other departments also began to warm up online.
It started with the first search term shooting straight to the top of the trending list.
[Hua Qiangu wrap-up, Tengying Entertainment rewards Zhao Liying with 20 million cash.]
Beyond the major search entries being strategically placed, there was also a series of related news.
[Zhao Liying celebrates the wrap-up of Hua Qiangu with a 20 million bonus.]
[At the conclusion of Hua Qiangu, Zhao Liying receives another 5% equity reward from Tengying.]
[With Tengying valued at three billion, Zhao Liying leaps into the ranks of entertainment industry’s capital magnates.]
[Detailing the journey of Zhao Liying breaking out of her circle.]
“Am I still dreaming?”
“How come it’s all Hua Qiangu news when I wake up?”
“Tsk… Zhao has wrapped up shooting for her new drama, hurry and check out the clips that have been released.”
In an instant, countless fans surged below, assuming the role of heat generators on their own initiative.
You have to admit, the previous major push on fan sites was quite effective.
Just as Zhao Liying’s entertainment news was released, more than ten thousand, and even hundreds of thousands of fans started leaving comments and sharing below.
“Brothers and sisters, if we win this battle, the boss will treat us to a feast!”
Bai Xin, who had just received a Porsche, sported a tag that read ‘Little Secretary’ on her chest.
She decisively grabbed a stool to stand in the middle of the lobby, cheering and energizing everyone.
All for the sake of ensuring Hua Qiangu sells at a high price.
“Marketing department, fully heat up with all energies, in the name of the Demon God.”
Just as brand marketing needs to have positioning, TV dramas need it, too.
The reason for invoking the name of the Demon God was mainly because it was powerful enough.
The domestic market was missing this particular type.
Dozens of employees in the marketing department, all cutting and clipping the final energies of the Demon God.
Constantly releasing small materials online, then heating things up through fan groups.
But at this critical moment,
a trending search suddenly appeared: Zhao Liying, someone you’re unfamiliar with.
Upon opening it, it was actually slandering her past as a flight attendant, and even insinuating that she had been a hostess.
This unexpected smear search term infuriated Bai Xin.
She immediately instructed the legal department to issue a serious warning statement.
Wang Yanfeng daring to smear Tengying at this time meant he was not afraid of the consequences.
Tengying has a legal department, doesn’t he have one?
He had fervently expressed his desire to invest in Hua Qiangu before, but you didn’t let him.
Now see, after you’ve finished shooting, I’ll blacken it to death.
If the scandal of the lead actor is confirmed, not only selling it at a good price would be a problem, but whether the drama could be broadcast normally would be a big question.
Trying to heat it up at this time, I’ll blacken you to death.
As expected, Tengying and Feiying once again clashed, one side desperately defending their ground, while the other undermining them across the entire internet.
New developments continually emerged online.
However, as fans of Zhao Liying, their fighting power was not just for show.
Groups from major universities, along with countless fans spontaneously, started protecting their turf online.
Tengying and Feiying kept throwing money at trending searches, one side promoting and the other orchestrating an internet-wide smear campaign.
The flurry of messages, as expected, propelled Zhao Liying directly to the top of the entertainment headlines.
“Mi, even your news got pushed down.”
Jiaxing Media.
Just as Yang Mi had released her own glamorous airport photos, preparing to use them to hit the entertainment headlines,
she hadn’t expected to be immediately overshadowed by those two companies competing in a life-or-death struggle.
Dilraba was still there, cluelessly poking her on the side.
No doubt, Yang Mi was still extremely beautiful, just as she claimed, looking the way she did, there wasn’t a man she couldn’t have.
In the heat of summer, she still dressed very coolly.
Ripped jeans, asymmetrical in length, with a few threads hanging off one side.
Pretty fashionable.
As a celebrity, you gotta stir up some minor buzz from time to time, because once the audience forgets you, that’s a real problem.
“You think I’m blind? Can’t you tell me something I don’t know?”
After fluttering her long eyelashes a couple of times, Dilraba quickly said, “Zhao Liying, besides her own salary, seems to have gotten a cash bonus of twenty million.”
Yang Mi nearly fell off her chair with a clatter, “Can’t you say something I’d like to hear?”
Dilraba: “Big Sister, Tengying is now valued at three billion.”
Yang Mi: “And then?”
Dilraba said innocently, “Then that straight male chauvinist gave her another five percent in stocks, wow, she is amazing.”
“Ha…” Yang Mi gave her a slap on the behind, “You’re deliberately choosing stuff I don’t like to hear, aren’t you?”
Yang Mi was furious.
Zhao Liying, just a second-tier celebrity, was far below her in status.
If she could get a bonus of twenty million, it didn’t make sense for her not to be able to as well.
Yang Mi stood up; she was going to have a good talk with the major shareholder.
When the major shareholder found out why she was there, he simply ran off.
Thinking that avoiding her for a few days would settle everything, who knew Yang Mi could be so persistent.
With her status, the major shareholder couldn’t fool around with her.
“Mi, you’ve got to understand, our company is in a development stage; we’ll definitely go public in the future.”
“If we’re already a developing company, then what about Tengying? They must be impoverished, since they can award their outstanding artists with millions, we should be able to do the same.”
The major shareholder ranted internally, Tengying was truly doing the unthinkable.
Artists should be content with their filming fees, and here they were giving out such high bonuses before even selling the film.
It made all other companies’ artists envious.
Jin, very seriously: “Don’t just look at the present, we got to have a long-term perspective. Tengying declaring a valuation of three billion, you believe that? It’s all them blowing their own trumpet.”
Yang Mi was aware of this too, and after all, she wasn’t there to discuss valuations.
This Jin was clearly changing the subject, not wanting to give her a bonus.
“Jin, I’m a top-tier influencer at the company, and if I can’t even match a second-tier like her, aren’t you afraid I’ll jump ship to Tengying?”
Yang Mi leaned comfortably on the sofa, admiring her slender hands, truly stunning.
Ordinary men would probably be mesmerized by these beautiful hands.
“Heh.” Jin wasn’t falling for her act, the key being she felt Tengying didn’t have the chops to poach a top-tier influencer like her.
What’s more, she had a significant share in the company.
She’d have to be crazy to switch to a no-name company like Tengying.
“Mi, stop joking with me, if you went to a tiny company like Tengying, wouldn’t that just ruin your prospects.”
Hmph… Unable to negotiate the bonus, Yang Mi couldn’t be bothered to argue any further.
Going to Tengying was definitely out of the question; they lacked everything.
Once she left, Jin immediately fired up her little computer and organized a wave of cyber troops to join in bad-mouthing the Tengying Group.
She had insight, after all. Although Zhao Liying wasn’t as famous as Yang Mi for now,
with her rate of progress, if Hua Qiangu was successfully aired, she might actually catch up with her.
By that time, there’d be yet another strong competitor.
This was absolutely unacceptable.
While she still hadn’t gained momentum, it was time to crush her mercilessly.
The best would be to stomp her down with one fell kick.